Struggling to keep up with the fast-paced packaging world? You’re not alone. The recent acquisition of ePac Flexible Packaging by a private equity firm shows just how much the industry is changing.

This deal highlights a major shift: technology and speed are now king. For small and medium-sized businesses, this means that leveraging advanced, automated machinery is no longer a luxury, but a necessity to stay competitive.

A modern packaging facility with automated machinery

The packaging industry is buzzing, and if you’re in this business, you should be paying attention. Big moves are happening that signal a change in how things are done. The recent purchase of ePac Flexible Packaging by Butterfly Equity is a perfect example. This isn’t just another business deal; it’s a sign of where the entire packaging industry is heading. For anyone in the printing and packaging world, this news is a wake-up call. It’s time to look at our own operations and ask if we are ready for the future.

What Makes This ePac Deal So Special?

Wondering why a private equity firm is so interested in a packaging company? It’s all about the technology. ePac isn’t just making bags; they have changed the game with their digital printing technology.

ePac’s success comes from their ability to deliver high-quality, custom-printed flexible packaging with incredible speed. They built a system, ePacONE, that lets them produce packaging on-demand, which is exactly what today’s fast-moving brands need.

A close-up of digitally printed flexible packaging

Let’s break down what made ePac so attractive to an investor like Butterfly Equity. Founded in 2016, ePac saw a gap in the market. Smaller and medium-sized brands needed the same high-quality packaging as the big players, but they couldn’t afford to order huge quantities or wait for weeks. ePac solved this problem by using digital printing. This allowed them to offer:

Key Advantages of ePac’s Model

Feature	Benefit for Customers
Digital Printing	High-quality, vibrant graphics with no plate costs.
Low Minimum Orders	Brands can order exactly what they need, reducing waste and cost.
Fast Turnaround	Orders are produced and shipped in days, not weeks.
Proprietary Software	The ePacONE platform streamlines the entire process from order to delivery.

This model is a game-changer. It allows smaller companies to compete with giants by having professional, eye-catching packaging without a massive upfront investment. The acquisition by Butterfly, a firm that specializes in the food and beverage sector, shows that they believe this tech-driven, agile approach is the future of packaging. They see the potential to take ePac’s model and grow it even further.

How Can You Apply These Lessons to Your Business?

Feeling like you’re falling behind the technology curve? You might be looking at ePac’s success in flexible packaging and wondering how you can bring that same level of innovation to your own operations, especially if you work with rigid boxes.

The key takeaway is automation. The same principles of speed, efficiency, and quality that made ePac a leader can be applied to rigid box manufacturing. Investing in modern, automated machinery is the first step to transforming your business.

An automated rigid box making machine in action

The story of ePac is not just about flexible packaging; it’s about a business philosophy. It’s about using technology to be faster, more flexible, and more customer-focused. If you’re in the business of making rigid boxes, you can do the same. The days of slow, labor-intensive processes are numbered. To compete, you need to embrace automation.

Think about the bottlenecks in your current production. How long does it take to set up a new job? How much manual labor is involved? These are the areas where modern machinery can make a huge difference. For example, our Auto Rigid Boxes Machine 2025 version is designed to bring this new level of efficiency to your factory floor. It automates many of the complex steps in rigid box making, allowing you to:

Increase Production Speed: Produce more boxes in less time.
Ensure Consistent Quality: Reduce human error and ensure every box meets your standards.
Lower Labor Costs: Free up your skilled workers to focus on more valuable tasks.

By investing in this kind of technology, you’re not just buying a machine; you’re adopting the same forward-thinking strategy that made ePac a multi-million dollar company.

Conclusion

The ePac acquisition proves that technology-driven automation is the future of packaging. To stay competitive, you must invest in modern machinery that increases speed, efficiency, and quality in your own operations.

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A Big Player in Packaging Just Got Acquired, What Does It Mean for You?